Frontier Publications
- Keep 'em un-coordinatedCoordinated effects in mergersBulletin | 19.08.2010.
- The times, they’re a changin’Using economics to adapt to climate changeBulletin | 11.08.2010.
- Taking the strain Risk-sharing in UK rail frachisingBulletin | 01.08.2010.
- Necessary inventionsEconomic policies to increas low-carbon innovationBulletin | 15.07.2010.
- Economic Analysis of the RSPTWith a postscript on the negotiated outcomePaper | 05.07.2010.
- Not patently obviousHolders of patents and the Australian Trade Practices ActBulletin | 30.06.2010.
- Shelf lifeUsing promotions effectivelyBulletin | 10.06.2010.
- RPI-X@20: Output measures in the future regulatory frameworkA report prepared for OfgemPaper | 31.05.2010.
- RPI-X@20: The future role of benchmarking in regulatory reviewsA final report prepared for OfgemPaper | 31.05.2010.
- Public competitionThe choices facing the UK government after the electionBulletin | 29.04.2010.
Shelf life
Using promotions effectivelyThe number (and variety) of promotional offers in the retail world continues to grow. But aligning a promotions programme with overall strategy, and understanding which offers are most effective, is challenging. Frontier’s experience with retailers has highlighted some of the ways to make the most of promotions.
 Frontier bulletin - Shelf life.pdf |
 Printer friendly |