Frontier Publications
- Keep 'em un-coordinatedCoordinated effects in mergersBulletin | 19.08.2010.
- The times, they’re a changin’Using economics to adapt to climate changeBulletin | 11.08.2010.
- Taking the strain Risk-sharing in UK rail frachisingBulletin | 01.08.2010.
- Necessary inventionsEconomic policies to increas low-carbon innovationBulletin | 15.07.2010.
- Economic Analysis of the RSPTWith a postscript on the negotiated outcomePaper | 05.07.2010.
- Not patently obviousHolders of patents and the Australian Trade Practices ActBulletin | 30.06.2010.
- Shelf lifeUsing promotions effectivelyBulletin | 10.06.2010.
- RPI-X@20: Output measures in the future regulatory frameworkA report prepared for OfgemPaper | 31.05.2010.
- RPI-X@20: The future role of benchmarking in regulatory reviewsA final report prepared for OfgemPaper | 31.05.2010.
- Public competitionThe choices facing the UK government after the electionBulletin | 29.04.2010.
Oranges and Lemons
Making customer segmentation more effectiveMany companies invest in analysis that enables them to segment their customer base. How much of what they learn is useful? Frontier�s work with clients suggests that too many businesses build up complicated profiles that tell them little about how customers will react to tailored offerings � often because the focus is on what the business wants to sell rather than what the customer wants to buy.
 frontier bulletin - oranges and lemons.pdf |
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