Frontier Publications
- Google itFirm strategy in communication device, platform and application integrationBulletin | 18.11.2011.
- Thinking outside the box: calculating damagesReflections on major cartel cases in AustraliaBulletin | 27.04.2011.
- Where convergence exposes divergenceImplications of convergence on broadcast licensingBulletin | 06.04.2011.
- Green is GoodClimate Institute study on clean energy jobsBulletin | 03.03.2011.
- Blurring the distinction between carbon costs and pricesBulletin | 08.12.2010.
- What’s the cost of carbon uncertainty?The impact of delayed investment in the power sectorBulletin | 08.11.2010.
- Third time luckyMobile termination regulation in New ZealandBulletin | 17.09.2010.
- Keep 'em un-coordinatedCoordinated effects in mergersBulletin | 19.08.2010.
- The times, they’re a changin’Using economics to adapt to climate changeBulletin | 11.08.2010.
- Economic Analysis of the RSPTWith a postscript on the negotiated outcomePaper | 05.07.2010.
Oranges and Lemons
Making customer segmentation more effectiveMany companies invest in analysis that enables them to segment their customer base. How much of what they learn is useful? Frontier�s work with clients suggests that too many businesses build up complicated profiles that tell them little about how customers will react to tailored offerings � often because the focus is on what the business wants to sell rather than what the customer wants to buy.
 frontier bulletin - oranges and lemons.pdf |
 Printer friendly |