Frontier Publications
- Google itFirm strategy in communication device, platform and application integrationBulletin | 18.11.2011.
- Thinking outside the box: calculating damagesReflections on major cartel cases in AustraliaBulletin | 27.04.2011.
- Where convergence exposes divergenceImplications of convergence on broadcast licensingBulletin | 06.04.2011.
- Green is GoodClimate Institute study on clean energy jobsBulletin | 03.03.2011.
- Blurring the distinction between carbon costs and pricesBulletin | 08.12.2010.
- What’s the cost of carbon uncertainty?The impact of delayed investment in the power sectorBulletin | 08.11.2010.
- Third time luckyMobile termination regulation in New ZealandBulletin | 17.09.2010.
- Keep 'em un-coordinatedCoordinated effects in mergersBulletin | 19.08.2010.
- The times, they’re a changin’Using economics to adapt to climate changeBulletin | 11.08.2010.
- Economic Analysis of the RSPTWith a postscript on the negotiated outcomePaper | 05.07.2010.
Elastic profits
Managing the risks of a price changeWhen setting prices, most firms focus on the question of how sales will react. This relationship, known to economists as "the price elasticity of demand", is important - but only part of the profit equation. Costs, although obviously a key factor, are too often neglected in pricing decisions. By building the links between sales volumes and costs into the analysis, companies can more confidently identify the price ranges within which new pricing strategies are likely to be profitable, and so reduce risk.
 frontier bulletin - elastic profits.pdf |
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