Food for thought

Prohibiting TV ads for foods high in fat, salt and sugar (HFSS) looks like an easy policy response to the growing obesity problem in the UK and other developed economies. However, a wide range of studies of the impact of similar bans, notably on alcohol ads, indicate that they are ineffective in reducing harmful consumption and may even have perverse effects. We were commission by a client to assemble the evidence and explore the reasons for these counter-intuitive results.

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