Techniques

The outcome of a case can depend on the quality of the technical analysis that is provided by the parties. To be convincing, the analysis must be directly relevant to the issue at hand, it must be technically rigorous and, above all, it must be communicated in a way that makes intuitive sense.
Examples include:

• Estimation of the elasticity of demand: Price elasticities are often measured to inform market boundaries or the closeness of different competitors within a market.
• Horizontal merger simulation: We have developed a merger simulation model that allows merger effects, and their determinants, to be formalised.
• Financial modelling: the specifics of an industry can make the interpretation of profit measures complex. We build bespoke models of profitability in circumstances where accounting ratios provide an unreliable guide to economic profitability.

We are also skilled at processing and interpreting large quantities of data quickly with a view to advising on how best to present the evidence.