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Strategy
The strategy advice Frontier provides its clients is unique. It’s based wholly on using economics as a framework to get quickly to the bottom of how our clients’ markets work and what really underpins value.
Approaching everything using economics helps us to look systematically at the interaction of customer behaviour, costs, and the economic environment. Our ability to look forward and anticipate market evolution gives our clients an edge in choosing competitive strategies that are profitable and sustainable.
Perhaps most important is the overarching principle that governs our work at every stage, one of the basic foundations of economics, that profits go to scarcity. That is, the only basis for a true and sustainable competitive advantage is when a company can do something that not only its customers value, but also that its competitors can’t copy.
It’s a simple idea – harder to put into practice – which many advisers overlook. But it is fundamental. A strategy that is not based on identifying and growing scarce capabilities – the only true source of competitive advantage – will attract unwanted competition and, by definition, there cannot be as much value in it.
That is why Frontier’s strategy practice doesn’t rely on case studies or other off-the-shelf techniques. Those approaches encourage companies to copy what’s already been done. Instead, the starting point ought to be “what is it that I can do others cannot, or how can I build that capability?”
This means that our advice is always bespoke, and tailored to each client's specific needs. The consequence is that we have already changed the way our clients think about their businesses, and we could do the same for you.
But although it’s important to take the right intellectual approach to understanding the true drivers of our clients’ businesses, our work isn’t just a theoretical exercise. We help our clients to make our advice real by developing with them financial analysis and customer insights to identify practical value opportunities and put our recommendations into practice. This helps our clients to take a more structured approach to using financial and customer evidence, better understand the root cause of changes in business performance, and, in turn, improve the corporate decision-making process.
The result – our clients are delighted with the advice we’ve given them.
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