What our clients think

Frontier has advised some of Europe's most successful businesses.

Our clients value a philosophy based on a deep knowledge of the competitive environment - of how companies, individuals and regulators behave and interact - and how good strategy relates to that.

They also value the way we combine rigorous analysis with a practical commercial approach to their business.

Here's what some of the clients to whom we have provided strategy advice have said.

• "Frontier promised to help us change the way we think about our business - and you certainly did! A highly competent team, offering a fresh approach to business strategy, based on a sound economics background. And in addition great people to work with. Thank you!" - Liz Savage, formerly Director of Strategy, easyJet (now MD, FlyMonarch.com)
  

• "Your approach is both different and highly valued. Above everything, your use of first principles brought a clarity of thought, rigour and robustness that we appreciated. Similarly, your focus on what matters (rather than wasting time on facts that no-one ever needed) cut through the morass of unnecessary activities and meant that your outputs were simple: what we want to achieve, what's needed to achieve it, and how we achieve it." - George Adams, Director, Kingfisher

• "Your help enabled us to see our own business through a different lens and brought insight and rigour to our thinking and to our approach. A highly value adding and enjoyable relationship has been built." - Simon Fox, CEO, Comet

• "Your help enabled us to see our own business through a different lens and brought insight and rigour to our thinking and to our approach. A highly value adding and enjoyable relationship has been built." - Simon Fox, CEO, HMV

• "Frontier are great to work with - intelligent, creative, honest and sensitive to customers' wishes." - Lucy Neville-Rolfe, Executive Director (Corporate & Legal Affairs), Tesco

• "What distinguishes Frontier is that you communicate as well as you think. All the underlying complexity of our industry is reduced to simple, powerful arguments. That helps us in our own thinking and, critically, it persuades others as well. We know you can only do this if you understand the detail first and if you care passionately about quality. That's why we use Frontier." - Richard Feasey, Director, Vodafone Group

• "I liked what you did so much I even paid the bill!" - Lord Burns, Chairman of Abbey