Treasure hunting

Developing valuable customer insights

Almost every retail business knows that good customer insights can be the stairway to success. But all too often the search yields little. Mining real competitive advantage out of customer data and market research requires more than spadework, even with the fanciest tools. Instead, it’s organisation and incentives that matter most. This bulletin looks at how to get the best information to the business - and how to get the business to respond.

frontier bulletin - treasure hunting.pdf

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