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Switching made simple

Bringing choice to electricity customers in New South Wales

Competitive markets in electricity are now common, but few governments have extended the benefits of competition to the vast majority of users: domestic customers. One such is the state of New South Wales in Australia. Domestic customers in this relatively small market, compared to early liberalisers such as the UK and Germany, now enjoy a choice of retailers. As California shows, power reform is not easy. Frontier helped the government of NSW to get it right.