Publicaciones
- Necessary inventionsEconomic policies to increas low-carbon innovationBoletín | 15.07.2010.
- Economic Analysis of the RSPTWith a postscript on the negotiated outcomeArtículo | 05.07.2010.
- Not patently obviousHolders of patents and the Australian Trade Practices ActBoletín | 30.06.2010.
- Shelf lifeUsing promotions effectivelyBoletín | 10.06.2010.
- RPI-X@20: Output measures in the future regulatory frameworkA report prepared for OfgemArtículo | 31.05.2010.
- RPI-X@20: The future role of benchmarking in regulatory reviewsA final report prepared for OfgemArtículo | 31.05.2010.
- Public competitionThe choices facing the UK government after the electionBoletín | 29.04.2010.
- What if, but for?Enron versus EWSBoletín | 13.04.2010.
- What's the damage?Measuring harm from exclusionary practicesBoletín | 13.04.2010.
- Liquid marketsProspects for introducing water tradingBoletín | 21.01.2010.
Oranges and Lemons
Making customer segmentation more effectiveMany companies invest in analysis that enables them to segment their customer base. How much of what they learn is useful? Frontier�s work with clients suggests that too many businesses build up complicated profiles that tell them little about how customers will react to tailored offerings � often because the focus is on what the business wants to sell rather than what the customer wants to buy.
 frontier bulletin - oranges and lemons.pdf |
 Versión para imprimir |