Tara is a manager in Frontier’s strategy practice.
She has wide experience in business strategy, economic regulation, behavioural economics and customer insight. Her clients are in the retail, financial services and media sectors. Her experience covers UK market investigations, litigation and merger analysis. Tara has also advised several clients on how to use behavioural economics in both the design of commercial propositions and regulatory action. She has also worked in public policy where she specialised in impact evaluation and cost-benefit analysis.
Prior to joining Frontier, Tara worked as an A-level economics teacher.