Our retail and consumer work

Our work is grounded in the economics of how consumers and competitors behave. For every commercial action there are customer and competitor reactions – sometimes desirable and sometimes not.

A combination of rigorous analytics and a real focus on what their customer needs.

Rachel Osborne, Finance Director, John Lewis

Our Frontier toolkit includes behavioural economics, competition theory, market analysis, financial modelling and practical research experience. We combine this with our in-depth knowledge of retailing and consumer sectors from grocery to clothing, banking to airlines, and hotels to broadcasting to give our clients a unique perspective on how they can shape their businesses.

Each client and situation is different, but there are some common factors in Frontier’s approach. Our framework below organises some of the topics we work on with clients from every sector.

Retails and Consumer Customer Reaction Chain

Recent Work

  • Nudging customers to share their data

    Forthcoming EU regulations will give people more control over their personal data. Businesses will have to learn fast how to persuade customers to opt in to marketing emails.

  • Retail therapy

    Regulatory clearance of a tie-up between the UK’s biggest retailer and its biggest wholesaler may set a benchmark for assessing similar mergers in future.

  • New Frontier bulletin: talking turkey – the recent performance of UK grocery retailers

    As the curtain falls on 2017, grocery retailers are this week publishing their Christmas results. Media and industry commentators single out the 1-year underlying like-for-like sales growth figure (“LFLs”) posted by all major grocery retailers, with those at the top end of the range hailed as the most successful.

  • Talking turkey

    Recent performance of UK grocery retailers

  • CMA in the UK formally clears Tesco/ Booker merger

    The UK Competition and Markets Authority (CMA) has today formally given unconditional clearance to the anticipated merger between Booker, the UK’s largest wholesaler, and Tesco, the UK’s largest grocery retailer.