Mind my Aura – New Frontier bulletin

Mind my Aura – New Frontier bulletin

Frontier (Europe) has today published a new bulletin ‘Mind my aura’, examining the strength of Britain’s luxury goods sector which has been expanding rapidly in recent years. These specialised industries now sell three quarters of their output abroad and collectively supply over 4 per cent of the country’s merchandise exports – a welcome boost to the UK’s trade balance at a time when a raft of plant closures in the heavy manufacturing sector have been blamed on a strong exchange rate and fierce competition.

The bulletin assess the factors which contribute to the successes of this sector, highlighting how a vital characteristic of luxury goods is to create an ‘aura’ of quality and exclusivity. The bulletin examines this and other drivers of success, and explores whether they are sustainable – and exportable to other industries.

For more information, please contact Goran Serdarevic on [email protected], or call 020 7031 7000.