Au bon endroit

Dance to the music of sales

Dance to the music of sales

Retail strategies for making the best of Black Friday

Barely known this side of the Atlantic a decade ago, Black Friday has shaken up the UK pre-Christmas retail scene, adding a new operational peak and leaving many retailers struggling to keep their pricing, branding and supply chain operations intact.

With this customer event now embedded in the calendar, what’s the best strategy for different retailers?

 

Dance to the music of sales