Actions speak louder

Actions speak louder

Behavioural insights into customer research 

Online selling has still further expanded the use of market research, so you can hardly buy a toothbrush without being asked for feedback and a satisfaction rating. But is all this information that businesses gather really “important to us”, or downright misleading? In this bulletin, Frontier looks at the flaws in traditional market research methods in retail banking – a field where unconscious influences are particularly important.

Behavioural insights into customer research