Ad-ding value: which Christmas items drive Youtube hits?
Christmas TV commercials, designed to stir our hearts, loosen our purse-strings or simply sprinkle a little stardust on retail brands, have become an art form. Advert launches are big media events. Newspaper film critics line up to pronounce judgement.
So the Christmas gnomes (or nerds) at Frontier decided to reach their own marginally-more-scientific verdict on what makes a good commercial. The task on their advent calendar was to identify the elements in Christmas adverts associated with the greatest number of YouTube views. The answers aren’t all what Santa (or you) might expect.