Cut on the bias

Cut on the bias

How design, economics is transforming strategy

In the past 30 years huge advances have been made in understanding how our supposedly rational economic choices are “nudged” by other influences. An expanding portfolio of insights has been extracted from the evidence, and the build-up of this knowledge has become game-changing for both businesses and government. This bulletin offers a starter guide to the tools of “behavioural economics” that Frontier has been using with companies and policy-makers.

Cut on the bias