One-club golfers

One-club golfers

Preventing compulsive price discounting

Pressure to expand, especially when the market looks weak, often leads companies to cut prices indiscriminately. Placing too much weight on the pricing weapon is a dangerous practice, but many businesses are organised in such a way as to maximise the temptation to succumb to compulsive discounting. Strategic management of pricing decisions is needed to make sure the full range of clubs is used for this part of the corporate game.

One-club golfers