Associate Director

Paul Cullum

Paul Cullum

Paul leads work for clients in the retail and financial services sectors.

He helps international and UK companies and organisations to analyse the economics of their markets and act to gain competitive advantage or respond to regulatory pressure. His clients include Tesco, Lloyds Banking Group and the Association of British Insurers.

Prior to joining Frontier in 2008, Paul was an Economic Advisor in the Government Economic Service with posts in HM Revenue and Customs advising HM Treasury on retail and transport taxes, and the Competition Commission. Paul has three young boys and has developed expertise in the design of incentive schemes for improving behavioural outcomes. He also has an MSc in Economics from University College London.