The Invisible Handout

The Invisible Handout

Santa's economics

Every Christmas, children receive free goods via a supply chain that winds through their chimney and ends up under a tree. It seems simple and efficient: few customers question the quality of service; seek alternative suppliers; or challenge the price charged in accumulated ‘good behaviour’. But in these tough times Frontier’s economists thought it was time to take a cold, hard look at the quality of the service provided by Santa Claus.

The Invisible Handout