Oranges and lemons

Oranges and lemons

Making customer segmentation more effective 

Many companies invest in analysis that enables them to segment their customer base. How much of what they learn is useful? Frontier’s work with clients suggests that too many businesses build up complicated profiles that tell them little about how customers will react to tailored offerings – often because the focus is on what the business wants to sell rather than what the customer wants to buy.

Oranges and lemons Oranges