Once in a lifetime

Once in a lifetime

Customer value in financial services

Before the financial crisis, banks could fund their lending from either the wholesale market or retail (and commercial) deposits. When the wholesale source dried up, banks had to rediscover how to minimise the cost of funding from retail deposits alone. In Frontier’s experience, this requires a deep understanding of the economics of savings products, and in particular how to maximise customer lifetime value.

Once in a lifetime