Scarcity is in short supply

Scarcity is in short supply

Market niches and distinctive capabilities

Many businesses believe that their success depends on positioning themselves in the right market. Others are convinced that their unique capabilities provide a lasting advantage. Two different schools of strategy literature emphasise these different approaches, which need to be combined in order to identify and exploit that scarce element of success: a sustainable competitive advantage. This bulletin explains why.

 

Scarcity is in short supply