Director

Simon Gaysford

Simon Gaysford

Simon is a Director and founding member of Frontier Economics. 

He has been helping clients for over 20 years on issues relating to competitive dynamics, understanding and influencing consumer behaviour, and market evolution.  His work is used by clients in devising commercial strategies, dealing with competition or regulatory authorities and interactions with government. He is also experienced at providing expert testimony to courts and arbitration proceedings.

Simon’s work focuses mainly on consumer goods markets, particularly in retail and financial services, and his recent clients include Tesco, Lloyds Banking Group, Channel 4 and HMRC.  Simon has also worked across a wide range of other sectors including media, pharmaceuticals and telecoms.