Keeping up with the Joneses

How customers’ valuations are affected by comparative information

The water regulator (Ofwat) has encouraged water companies to include information on other companies’ performance in the customer engagement they must carry out at the next price control review (PR19). We have undertaken a research project to inform and test how comparative information may – or may not – affect customers’ valuations.

 

 

How customers’ valuations are affected by comparative information