2024: a year in review

Tackling complexity, driving innovation

The top challenges facing business leaders and policymakers may change from year to year, but the role of Frontier Economics remains the same as it was when we were founded 25 years ago.

As our new chair, Sharon White, puts it in her introduction to our first newsletter of 2025, Frontier draws on “the enduring power of economic thinking” to help clients weigh the trade-offs between different courses of action and to harness the benefits of innovation in ways that are shared widely across society.

The articles in this collection illustrate the breadth of policy issues that lend themselves to a fundamental economic understanding of the nature of markets and competition. We examine whether regulators should promote in-country consolidation of the mobile telecoms industry rather than cross-border mergers. Another piece sets out the difficulties of adopting a technology-neutral approach to achieving net zero. We look at the financial service sector’s priorities in 2025, ranging from tackling fraud to the resilience of payments systems. And we also dig into the ground-breaking methodology that allows us to put a monetary value on the health and wellbeing benefits of visiting a museum or attending a concert. 

Sharon White (1)
There is an opportunity for economics - with Frontier at the forefront - to help businesses and governments understand and exploit innovation for the good of customers and the wider public.
Sharon White
Chair of Frontier Economics
Alex Kirykowicz 01W
By fostering innovation and advocating for fair, inclusive solutions, we are helping to shape a future where financial services can thrive while serving the needs of all consumers.
Alex Kirykowicz
Manager, Strategy
Sarah K
Our research helps to clarify – and, importantly, quantify - the part that culture and heritage can play in improving the nation’s health and wellbeing.
Sarah Karlsberg
Manager, Public Policy

£8bn

yearly associated gains to the UK economy from improved health, wellbeing and productivity.

2050

target year for transition to carbon neutrality

100%

fibre broadband coverage across the EU by 2030 is now unlikely to be achieved

Team Thoughts

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