Alex combines strong quantitative analysis with experience in the retail and consumer sectors to get to the heart of commercial strategy questions and develop practical solutions that meet clients’ needs.
He has over five years’ experience advising UK and international clients across retail and consumer goods on growth, digital transformation and market entry. His work is grounded in financial modelling and data-led decision-making, translating complex analysis into clear recommendations.
Recent examples of his work include assessing the commercial implications of a national diet shift, uncovering the pricing strategy of a grocery competitor and recommending an appropriate response, and developing the proposition and building the investment case for a new loyalty scheme for an international fashion retailer.
Alex holds a degree in Economics from the University of Durham.