Juana is an expert in the telecommunications sector, with over 20 years’ experience advising clients across Latin America, Europe, Africa, and the Middle East.
She specialises in regulatory, competition, and dispute-resolution matters, delivering tailored, evidence-based advice underpinned by strong analytical rigour and deep international experience.
Juana has advised on a wide range of sector-wide issues, including the development of margin squeeze tests, merger analysis, and competition cases involving excessive pricing, contractual practices, and on-net/off-net price differentials. She has led price benchmarking exercises, provided extensive regulatory design advice, and served as an expert in disputes.
Juana holds a PhD in Economics from the European University Institute and a BA in Economics from the University of Alicante. Her research has been published in leading academic journals, including the Journal of Industrial Economics, International Game Theory Review, The Manchester School, and Communications & Strategies.
Q&A
What do you want to be when you grow up?
I love airports, so I would be a ground hostess.
If you could only eat one meal/food for the rest of your life, what would it be?
Coca de Mollitas, from my home town (Alicante). Only found there - I still do not understand why no one has tried to sell it elsewhere!
What was the last book you read?
Voices from Chernobyl, from the Nobel Prizewinner Svetlana Alexievich.
